I think that if I see one more Bunnings commercial I might go down there and get homicidal in all 34 of their aisles.
What gets me is the kinds of ‘real honest to goodness staff member’ that they’ve started to use in the advertisements.
For example, “Len – Qualified Carpenter” tells us about the 15 different types of bucket they have on sale for 2c a pop at the moment.
I’m sure they think that using these ‘salt of the earth’ types will make us forget they are a mega-corporate monolith.
I tell you who isn’t forgetting that fact, Len, the qualified carpenter who at the age of 54 is working for $10.50 an hour trawling up and down a windowless warehouse showing Brett and Kim where the extension chords are.
I don’t know about you, but the folksy charm of a qualified tradesperson reduced to working retail shifts (not that there's anything wrong with retail...) isn’t about to make me forget about the smaller, but more conveniently located hardware shop which went out of business last year in the face of the crushing competition of Bunnings (didn’t they used to just make lawn food?)
I’d like to boycott them but I can’t seem to find any other hardware outlets around the place these days…